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For Marketing teams · PowerCut AI

Your next campaign starts with footage you already have.

Turn webinars, customer interviews and product conversations into focused social videos. Give each clip a job in the campaign, without starting every post with another recording brief.

Create campaign clips ↗Explore the workflow

Free plan available. Features and usage limits vary by plan.

Marketing team reviewing a presentation together
Editorial photo: Walls.io / Pexels

One recording. Several audience questions to answer.

The webinar replay, customer story and product demo each contain moments for different stages of a campaign. PowerCut AI helps you find and finish short clips from those recordings. Your team decides which buyer question each clip answers and where it belongs in the campaign.

Example content plan

One recording. More ways to share the idea.

Choose moments that stand on their own. These are editorial starting points, shaped by your recording and audience.

Start with

A webinar, product discussion or customer interview

Awareness

An expert’s useful insight

Choose a clear point of view that names a problem your audience recognises. Let the idea lead before introducing the product.

Consideration

A practical answer

Extract a response to a common objection or a small demonstration. Keep the evidence or qualification that makes the answer credible.

Follow-up

A reason to revisit the session

Share a strong passage from the recording with a relevant next step, such as watching the replay or exploring a related resource.

From recording to ready

A workflow for marketing teams.

  1. Start with the campaign question

    Choose a recording and identify who the clip is for. A product evaluator needs a different passage from someone hearing about the topic for the first time.

  2. Build the message around the moment

    Review candidate clips, refine the hook and correct captions for product names. Keep any important qualifiers in the speaker’s answer.

  3. Prepare the campaign asset

    Apply the brand kit, review the crop and export. Use your existing review process before posting; schedule to available connected accounts when supported.

Build a video repurposing workflow ↗

The tools behind the workflow

Keep your attention on the story.

PowerCut AI feature

AI video clipping

Find candidate passages in longer campaign recordings.

PowerCut AI feature

Brand kit

Keep caption and visual styling consistent across the series.

PowerCut AI feature

Social scheduling

Plan publishing to the supported accounts available in your workspace.

Before your next edit

Questions from marketing teams.

Can I repurpose webinars into social clips?

Yes. Upload the recording, review candidate moments and finish each clip for its intended audience. Check that slides, charts and product screens remain legible after reframing.

Can I use these clips as ad creative?

You can export clips for your marketing workflow and review them for the intended placement. PowerCut AI does not buy ads, run campaigns or guarantee ad performance.

Does PowerCut AI measure leads or revenue?

This solution focuses on producing and preparing video clips. Measure leads, attribution and revenue in your existing analytics and marketing systems.

Can everyone on the team approve clips inside the app?

Use your existing review and approval process for finished exports. This page does not promise shared editing seats, approval queues or role-based client access.

Explore another perspective

More ways to put your content to work.

Build a brand

Agencies & freelancers

Create branded short-form deliverables from client recordings.

Build a brand

Founders & experts

Share your perspective through focused clips from interviews and talks.

Share expertise

Event & webinar teams

Give recorded sessions a second life through speaker and Q&A clips.

PowerCut AI for Marketing teams

Start with a recording.
Make the next clip yours.

Create campaign clips ↗